Alex Hormozi Sheds Light on His Journey From Sleeping in His Gym, Becoming a Business Titan, and the Birth of Acquisition.com
The prospect of starting something new, whether it’s something as small as a new hobby or big as starting a business, can always be exciting. But once it’s time to get things done, most people realize how difficult it can be to begin. Alex Hormozi, a renowned entrepreneur who founded Acquisition.com, has made a career starting businesses from scratch and scaling them to grow into multi-million dollar companies. His work has set the bar high for other entrepreneurs, but rather than keep the secrets to success for himself, Alex has decided to share his knowledge with others.
While he is a widely respected and exemplary figure today, Alex’s journey into becoming an entrepreneurial titan started within the walls of his gym. Unable to keep up with paying rent for two venues, he opted to sleep on the floors of his first business. Alex knew that this wasn’t the life he wanted for himself, so he developed a proactive mindset and got into business courses. Hungry to learn more, Alex sought the knowledge from several mentors, taking what he learned to transform his gym into a profitable business, scaling it for continued growth and increase cash flow. Eventually, he was able to open five more branches.
Alex’s story reached the ears of other gym owners who sought his mentorship. The number of people influenced by his journey prompted Alex to create Gym Launch in 2016, guiding entrepreneurs to break through their own roofs. Four years after its launch, the program exploded due to the highly effective evidence-based system. Alex would license his materials to over 4,000+ facilities, reaching international fame as 13 countries utilized his model.
The success of his brand paved the way for financial freedom for Alex and his wife Leila, giving them a cushion to expand their horizons and delve into other business ventures. The couple’s new endeavors include establishing a supplement brand called Prestige Labs and a software company, both of which continued to generate high profits. In addition, Alex and his wife used these profits to invest in other high-growth companies in niche markets, notably e-learning.
By 2020, Alex Hormozi created a portfolio of companies in Acquisition.com. Its businesses consist of software, education, service, brick & mortar, and e-commerce. Within a year, Acquisition.com portfolio companies have generated revenues over $85M per year. Alex continues to tell his story, sharing insights on how he went from struggling to keep his gym running to becoming an icon in the business industry in less than a decade by citing two main components: get more customers and make them worth more.
Alex also reminds people that it’s easier said than done and explained that that the key to getting more customers is to “making them an offer so good, they would feel stupid saying no.” He elaborated on the method, saying that it pushes a business to compete with itself, which provides more value than any other business in the industry. Once it is achieved, Alex focuses on the back-end of the business by increasing the lifetime gross profit per customer. By providing more value to the company with its delivery, customers are apt to come back for more.
Despite the economic decline due to the global pandemic, Alex Hormozi has been an influential figure in helping thousands of businesses do more than stay afloat and increasing their sales and profits. He has also been active as a philanthropist, giving back to the community through donations of over $2 million in cash supplies to After School All-Stars, a non-profit dedicated to supporting the youth through education.
Learn more about Alex Hormozi and Acquisition.com by visiting their official website.
